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How do you go about restyling a classic? Espinaler is a classic Catalan gourmet cuisine brand. Founded in 1896, it has more than 300 products in the canned food market. Espinaler turned to Verdelimón to reposition the brand with a comprehensive redesign on all of their packaging.
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Espinaler’s new design not only modernizes the brand but also seems to elevate the quality of the products. Ditching the slightly faded hues for a brighter, richer palette and an updated font immediately generates appeal in a wider audience. Images of the product appear on the front, enticing buyers and clearly demonstrating the quality of the food. A scallop design feels dainty and expresses a strong attention to detail. Their line of “Premium” products feature off-white packaging that is much more reminiscent of fine dining.
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